New York-based Verve, a company that enables brand clients to use its platform to develop location-based programmatic video and ad programs for mobile, is integrating into New York-based Yext and its directory of apps. Because of the integration with Yext and its place data, Verve clients and advertisers will be able to create geo-behavioral segments to target and retarget ads, deliver ads to consumers in real time based on that consumer’s location, create ads that dynamically display the nearest store locations and measure store visits.

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