USDA and Digimarc Scannable Bar Code

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USDA and Digimarc Scannable Bar Code

By Dan Ochwat - 03/22/2019

The USDA officially approved the mobile phone scannable bar code from Digimarc, Beaverton, Oregon, as a method of transparency on packages for foods that are bioengineered (also known as GMOs). The government recently regulated that foods containing GMOs must disclose as such. Digimarc’s digital watermark can be scanned by a smartphone in-aisle to inform consumers of the new standard, and it also works with the SmartLabel mobile app, which provides transparency on products as well.