Twitter Adaptive Rate Limits

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Twitter Adaptive Rate Limits

By Dan Ochwat - 04/27/2018

Enhancing its ability to be more of a customer service messenger tool for brands, Twitter has introduced adaptive rate limits for developers sending Direct Messages through Twitter’s API. It in effect loosens restraints around Direct Messages, so if a user contacts a brand through Twitter, that brand can now send up to five messages within 24 hours to a user. This really helps if a brand is using a chatbot to reply to several users a day automatically. Twitter announced the change in a blog post on its site and wrote further about wanting to enhance ways for brands to be able to directly interact and talk with users over the network.