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Trends / Tactics

A collection of news, articles and other featured content about Trends / Tactics.

Mass Merchants Help Barbie Turn 60

Meijer is touting month-long "birthday deals" on Mattel's Barbie SKUs as one of several retailers tying in to the doll's national 60th anniversary celebration.

Target Debuts 'Clean' Wellness Icon

Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

Giant Eagle Advantage Media Powered by Quotient

Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.

The supermarket chain is one of the latest retailers to jump on the beauty box trend sweeping the category with the launch of its first curated collection of sample-sized products.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

Mars Inc.'s M&M's activated the latest round of its national "Flavor Note" program at Walgreens by securing placement for a dedicated counter display at checkout.

Macy's later this spring is rolling out an interactive scent-finder display and an augmented reality beauty experience.

Working with Eversight, brands can test with consumers and optimize offers.

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

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