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Trends / Tactics

A collection of news, articles and other featured content about Trends / Tactics.

Kiosk Enables Shoppers to Create Custom Jackets

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Spotlight on Brand Loyalty

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Kroger is teaming with Microsoft Corp. to pilot two data-driven, "connected experience" stores and jointly bring to market a commercial Retail as a Service (RaaS) product for the retail industry.

Synergy Events

LG&P, which designs and produces in-store fixtures and environments, has acquired Synergy Events, which develops and executes retail events and experiences.

Target has completed installing conveyor belt ads at more than half of its 1,800 stores, further securing its status as the market leader in embracing the unique in-store advertising medium. 

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for Grocery Pickup showcases the ease, speed and convenience of the service.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Whole Foods Market kicked off the year by upgrading its online browsing experience to allow searching by dietary preference as a way to help customers achieve their wellness goals.

Catalina buyR3science

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

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