Taylor Guitars 'Video' Destination
Guitar manufacturer Taylor Guitars created a “video” destination on its TaylorGuitars.com website, giving shoppers a range of videos that educate visitors on how to play as well as what guitars to buy by providing information on price, style and the different features. The landing page also contains videos of artists playing and gives consumers a chance to upload and share their own guitar-plucking videos. The videos are accompanied by links to buy the featured products, and some videos include product detail pages and buy links within the videos. TVPage, San Diego, and its cloud-based platform powers the page, helping to personalize content toward users and leverage data to optimize content to the right viewers.