Target's Toy Department Gets a New Look for Holidays

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Target's Toy Department Gets a New Look for Holidays

By Cyndi Loza - 11/08/2018

Target has reallocated space at nearly 500 of its 1,840-some U.S. stores to grow its toy department ahead of the holidays. 

The retailer added 250,000 square feet of space for toys that will be "absolutely permanent," Target told CNBC, and allows the retailer to showcase products such as electric ride-on vehicles, playhouses and outdoor playsets. 

Beyond reallocating space, Target also has "fully reimagined" the toy departments at more than 100 remodeled stores, which now have an updated toy presentation with a new layout and interactive play experiences, according to an Oct. 16 "A Bullseye View" post.

P2PI visited a Super Target in Broadview, IL, to look for any updates to the store's toy department. Take a look at what we found, below.