Target Supports Latest 'Call of Duty' Launch

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Target Supports Latest 'Call of Duty' Launch

By Cyndi Loza - 10/24/2018

Target tied in to the excitement surrounding Activision's Oct. 12 release of Call of Duty: Black Ops 4 by stocking an exclusive McFarlane Toys figurine depicting a character from the game.

Priced at $19.99, the 7-inch Seraph figurine rolled out to Target stores and target.com this month. An Oct. 7 feature dangled the figurine for free with purchase of the game; however the offer is no longer available on target.com and does not appear to be available in stores neither.

The game enjoys secondary merchandising space via floorstands. A home page display ad within target.com also supported. 

Channel rival Walmart and GameStop also supported the game’s launch by stocking different exclusive McFarlane Call of Duty: Black Ops 4 figurines.