Target Beauty Studio and AR

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Target Beauty Studio and AR

By Dan Ochwat - 07/27/2018

Augmented reality is popular in the beauty category, and Target is one of the latest to leverage the technology to give shoppers the ability to virtually try on makeup like lipstick colors, cheek colors and false eyelashes. Called the Target Beauty Studio, the AR feature will be on Target.com and inside the retailer’s mobile app. Target worked with Perfect Corp., San Jose, California, and its YouCam Makeup AI and AR solution. The solution facial maps shoppers’ faces and then gives them options to virtually try on more than 100 makeup products. For those consumers wanting to try it inside stores, 10 retail locations will have the service with digital screens in the beauty department. Target is adding to this tech with a new ability to text Target’s beauty department staff with questions on products and beauty tips. Shoppers text “BeautyChat” to the number 827492 and engage in a conversation.