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A collection of news, articles and other featured content about Target.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. With so much attention among today’s retail leaders on Amazon and e-commerce, it is easy to miss one of the most important recent trends beneath the surface: the growth

Target is celebrating the 20th anniversary of the release of J.K. Rowling’s first Harry Potter novel by stocking seven licensed sets from Lego Group's flagship brand a month before other retailers.

In its third year, Target Media Network comprises three major ad channels:, external websites under the Bullseye marketplace, and social media (primarily Facebook).

If there's one company to blame for Amazon's success as it relates to merchandising, it's Target, according to Casey Carl, the mass merchant's former chief strategy and innovation officer.

Target launched its first private label electronics brand, Heyday, early this month.

Target is tying in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom by stocking exclusive licensed merchandise from Mattel, Funko and Kraft Heinz Co.'s Jell-O. 

Target is shining a spotlight on its expanded fulfillment options with a new iteration of its "Target Run" marketing campaign. First launched last summer, the original campaign positioned the mass merchant's stores as one-stop-shops for everyday essentials.

Target is tying in to the designation of June as Pride Month by stocking an exclusive version of 20th Century Fox's Love, Simon home video as well as a limited-edition gift set from digital-native men's grooming brand Harry's.

Unilever tied in to the April 22 observance of Earth Day by spotlighting the benefits of its Seventh Generation SKUs at Target.

Target tied in to the May 25 theatrical release of Walt Disney Co.'s Solo: A Star Wars Story by stocking exclusive toys from Funko.

Target is kicking off summer by joining with Walt Disney Co. to stock an exclusive collection of licensed Mickey Mouse merchandise.

Target is testing a function for its mobile and desktop websites that allows shoppers to virtually try on cosmetics and also has added new digital capabilities to its Beauty Concierge program.

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