Iceland-based supplier Niceland Seafood has partnered with distributor Seattle Fish Co. to launch fully traceable seafood, offering info via on-pack QR codes and planning to incorporate blockchain technology.
Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.
Tapping into consumers’ emotional guilt and, more importantly, inspiring them to make a difference, Colgate-Palmolive created an informational sustainability campaign around the issue of water waste for Albertsons/Safeway.
Transparency in produce department the result of Food + Future coLab partnership Target continues to make changes to its merchandising strategy through a test-and-learn process as it works to reinvent its stores.
This spring the retailer experimented with increased transparency in the produce de
For a natural-products manufacturer such as Tom’s of Maine, an Earth Month campaign would seem the perfect fit. But the Colgate-Palmolive subsidiary only started focusing on national consumer and shopper marketing activation around Earth Month a few years ago – with mixed results.