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Supermarkets

A collection of news, articles and other featured content about Supermarkets.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

Albertsons Cos. bolstered its annual Monopoly collect-and-win game this year by adopting a more strategic planning process.

Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of the proceedings.

Albertsons Performance Media

One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.

The supermarket chain is one of the latest retailers to jump on the beauty box trend sweeping the category with the launch of its first curated collection of sample-sized products.

The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

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