They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.
Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.
Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.
Iceland-based supplier Niceland Seafood has partnered with distributor Seattle Fish Co. to launch fully traceable seafood, offering info via on-pack QR codes and planning to incorporate blockchain technology.
Johnsonville Sausage may have made up the "Bratsgiving" holiday, but thanks in part to the manufacturer's willingness to tailor unique activations, the August grilling program has become a regular calendar event for a growing list of major retailers.
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bottom line this year and next.