Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of the proceedings.
Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.
For the second year in a row, Danone North America's Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort's footprint by including Roundy's.
They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.