In-Store Media

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In-Store Media

A collection of news, articles and other featured content about In-Store Media.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

In my experience, brand reps or store associates typically position the shelf talkers and interrupters.

This simple aisle interrupter from the J.M. Smucker Co.'s Big Heart Pet Brands does a wonderful job of telling the Milk-Bone vitamin story and highlighting package location on the shelf.

The Beer Store, a 447-outlet chain within Ontario, has modernized its stores with the help of Toronto-based Cineplex Digital Media, a division of Cineplex Entertainment.

Walgreens shoppers are typically mission-based, according to director of in-store marketing design Mike Hattenschweiler, and the retailer is trying to make sure its in-store experience doesn’t hinder those missions.

"I generally take a broad definition of merchandising – including any item that helps promote, show and display a product effectively to shoppers.

To celebrate the 50th anniversary of its Carnation Breakfast Essentials (formerly Instant Breakfast) brand, Nestle decided to give away 50,000 free breakfasts.

Expectant parents spend substantial time researching and choosing car seats and strollers for their newborns, but when it comes to diapers – an item that touches a baby's skin 24/7 – the purchase decision isn't determined until after baby arrives, according to research by Kimberly-Clark.