Staples’ latest marketing campaign positions the retailer as “the back-to-school specialty store” and promises a serene, stress-free shopping experience this season.
Staples has acquired HiTouch Business Services, one of the largest independent office product dealers in the U.S. Terms of the deal were not disclosed.
Staples kicked off a "Better Chair = Better Workday" program last month that promised up to 50% off national- and store-brand office chairs.
Bill Baumann was named director of sales at the Path to Purchase Institute, a division of EnsembleIQ.