Spent Mobile Shopping Platform
New York-based Spent and its free shopping mobile app of the same name aims to reward shoppers with cash back on everyday purchases. It recently launched a revamped platform that gives retailers on the app more insights into how users are using the app as well as what they’re buying and browsing so retailers can send targeted offers to shoppers, thereby spiking more conversion. The Spent app sends users directly to the retailer’s app and enables Spent to track trends and purchase decisions of the users through read-only access of information on buys made with Spent retail partners. The company says customer conversion rates are as high as 40% when using the app. Spent rewards users with cash back, and they can use the app to pay for products in-store or buy gift cards directly from the app. A dozen retailers launched Black Friday deals with Spent including Walmart, Home Depot, Best Buy, Groupon, Nike and more.