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Specialty/Other

A collection of news, articles and other featured content about Specialty/Other.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Marysville, Ohio — Union Springs, Alabama-based Bonnie Plants has been in business for nearly 100 years, but the live goods category traditionally has been so commoditized that Bonnie, like most brands, hasn’t attempted to do much in the way of path-to-purchase marketing. But after a couple of d

Coca-Cola brought some attention to McDonald's drive-thru experience with its “Sip, Share and Win” promotion that aimed to get more Coca-Cola soft drinks into the hands of consumers on the go during a pivotal summer time period. 

The retailer in March completed a multiphase renovation of its Margate, Florida, store, turning the location into its “Store of the Future.” The format includes a Dell store-within-a-store.

Virtual reality and augmented reality have already changed how brands and retailers do store planning, but as the technology becomes more accessible, it could revolutionize a new 3-D world of commerce.

Households with pets spent about $30 billion on them in 2015, according to Mintel research, with that number expected to rise to $38 billion by 2020.

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments.

The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers.

Chicago – Four entrants were identified as Platinum award winners in the Path to Purchase Institute’s 2016 Design of the Times competition, with an LG Electronics display from Design Phase earning the “Best of the Times” distinction during a September awards ceremony held in conjunction with the Pa

LG Electronics in July rolled out a wall display to nearly 400 Best Buy stores designed to help shoppers understand the benefits of new technology that is available with its televisions.

Springtime is home improvement retailers’ equivalent of Christmas, and they pull out all the stops to elevate their seasonal programs to the same level as the holiday efforts that take over the rest of the retail channels.

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

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