Marysville, Ohio — Union Springs, Alabama-based Bonnie Plants has been in business for nearly 100 years, but the live goods category traditionally has been so commoditized that Bonnie, like most brands, hasn’t attempted to do much in the way of path-to-purchase marketing.
But after a couple of d
Coca-Cola brought some attention to McDonald's drive-thru experience with its “Sip, Share and Win” promotion that aimed to get more Coca-Cola soft drinks into the hands of consumers on the go during a pivotal summer time period.
Virtual reality and augmented reality have already changed how brands and retailers do store planning, but as the technology becomes more accessible, it could revolutionize a new 3-D world of commerce.
Chicago – Four entrants were identified as Platinum award winners in the Path to Purchase Institute’s 2016 Design of the Times competition, with an LG Electronics display from Design Phase earning the “Best of the Times” distinction during a September awards ceremony held in conjunction with the Pa
Springtime is home improvement retailers’ equivalent of Christmas, and they pull out all the stops to elevate their seasonal programs to the same level as the holiday efforts that take over the rest of the retail channels.