They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand.
Behavioral Economics is causing a buzz, especially in marketing. Doesn’t every brand want to know how they can influence consumer behavior? In this paper, HelloWorld shares the basics of behavioral economics, gives you a few tools, and shows the impact the theories can have on your campaigns.
Marketers shouldn’t expect to have answers now for how blockchain will apply to brand and retail marketing going forward, but based on Walmart’s emphasis on the technology, it’s important to pay attention.
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bottom line this year and next.
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store. Catalina’s new shopper and trip-based research offers an insightful look at how shopper motivations are impacting volume and trips.
Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.
The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.
Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.
Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.
For many companies, trying to predict Amazon’s next move must feel like an amateur chess player trying to defeat a world-class champion. How can marketers can prepare for a future world of commerce dominated by Amazon?