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Special Reports

A collection of featured Special Reports.

Jay Evans The Marketing Arm

Who's Who in Shopper Marketing Agencies 2019

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Hall of Fame Profile: April Carlisle

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

In a virtual roundtable discussion, six e-commerce thought leaders discuss “the supply chain era” and key e-commerce strategies.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

Amid any confusion and uncertainty as consumer goods companies wrap their heads around the concept, experts say AI will be the only way to meet the demands of consumers going forward.

We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Tom Ward image

Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Marketers shouldn’t expect to have answers now for how blockchain will apply to brand and retail marketing going forward, but based on Walmart’s emphasis on the technology, it’s important to pay attention.

New research shows that, when it comes to shopping, the post-Millennial generation may have more in common with their parents and grandparents than their all-too-frequently canonized predecessors.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

To thrive in the future, brands and retailers must make themselves more mentally and physically available to the shopper. Part three of our series on The Evolution of Retail Environments.

2018 E-Commerce Intelligence

The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. We examine working with Walmart, Target and Kroger.

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