Special Reports

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Special Reports

A collection of featured Special Reports.

The Evolution of Retail Environments, Part Two: The Experience Factor

As brands and retailers work to elevate the in-store experience, marketers must raise the bar for the future.

Voice Assistants and Shopping

Six industry insiders discuss the current state of voice commerce, how brands are already playing in this space, and what we can expect going forward.

Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.

Who's Who in Digital Shopper Marketing

Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.

For many companies, trying to predict Amazon’s next move must feel like an amateur chess player trying to defeat a world-class champion. How can marketers can prepare for a future world of commerce dominated by Amazon?

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

In part one of our "The Evolution of Retail Environments" series in collaboration with FCB/RED, we discuss how now is the time to start deciding what the future looks like for brick-and-mortar stores.

With influencer marketing on the rise, we asked six firms in the space to discuss its impact and the trends fueling it (such as artificial intelligence).

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

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