Special Reports

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Special Reports

A collection of featured Special Reports.

Retail is Dead – Long Live Retail!

In part one of our "The Evolution of Retail Environments" series in collaboration with FCB/RED, we discuss how now is the time to start deciding what the future looks like for brick-and-mortar stores.

Hall of Fame Profile: Jamie Sohosky

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.

With influencer marketing on the rise, we asked six firms in the space to discuss its impact and the trends fueling it (such as artificial intelligence).

Matt Pierre – director of e-commerce - North America at General Mills – is one of three 2018 selections for our Hall of Fame. We interviewed him in February at General Mills' headquarters.

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

In this special report in collaboration with Epsilon Catapult, we examine how machine learning and a new approach to data analysis are taking marketing to the next level.

Complementing our report on urban shoppers, we look at urban activity from Target, PetSmart, Walmart, Amazon, CVS, Lowe's, Meijer and Kroger.

Karen Sales – vice president, digital partnerships and shopper marketing, at Albertsons Companies – is one of three 2018 selections for our Hall of Fame. We interviewed her in January at Albertsons Cos.’ headquarters.

​​​​​​​Looking for help in this area, we turned to Brian Asner, former strategy director at Neighborhood Factor, a company that helped brands build deeper connections with neighborhood residents.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

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