Special Reports

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Special Reports

A collection of featured Special Reports.

Jay Evans The Marketing Arm

Who's Who in Shopper Marketing Agencies 2019

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Hall of Fame Profile: April Carlisle

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

In a virtual roundtable discussion, six e-commerce thought leaders discuss “the supply chain era” and key e-commerce strategies.

Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.

Amid any confusion and uncertainty as consumer goods companies wrap their heads around the concept, experts say AI will be the only way to meet the demands of consumers going forward.

More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Tom Ward image

Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.

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