Special Reports

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Special Reports

A collection of featured Special Reports.

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Who's Who in E-Commerce 2018

Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.

Marketers shouldn’t expect to have answers now for how blockchain will apply to brand and retail marketing going forward, but based on Walmart’s emphasis on the technology, it’s important to pay attention.

New research shows that, when it comes to shopping, the post-Millennial generation may have more in common with their parents and grandparents than their all-too-frequently canonized predecessors.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

To thrive in the future, brands and retailers must make themselves more mentally and physically available to the shopper. Part three of our series on The Evolution of Retail Environments.

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