Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.
In this report, Cardlytics takes a look at real grocery spend across on-demand, delivery, traditional, specialty and discount to highlight the spend trends marketers need to know to increase their bottom line this year and next.
According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store. Catalina’s new shopper and trip-based research offers an insightful look at how shopper motivations are impacting volume and trips.
For many companies, trying to predict Amazon’s next move must feel like an amateur chess player trying to defeat a world-class champion. How can marketers can prepare for a future world of commerce dominated by Amazon?
Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.