Special Reports

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Special Reports

A collection of featured Special Reports.

Understanding Blockchain

Marketers shouldn’t expect to have answers now for how blockchain will apply to brand and retail marketing going forward, but based on Walmart’s emphasis on the technology, it’s important to pay attention.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

To thrive in the future, brands and retailers must make themselves more mentally and physically available to the shopper. Part three of our series on The Evolution of Retail Environments.

2018 E-Commerce Intelligence

The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. We examine working with Walmart, Target and Kroger.

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