Special Reports

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Special Reports

A collection of featured Special Reports.

People to Watch 2018

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Creating ‘Availability’ for Shoppers at Retail

To thrive in the future, brands and retailers must make themselves more mentally and physically available to the shopper. Part three of our series on The Evolution of Retail Environments.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. We examine working with Walmart, Target and Kroger.

2018 E-Commerce Intelligence

The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Sponsored by Menasha. Download the chart in poster format below.

We caught up with a few of the people who were profiled in our inaugural Who’s Who in Shopper Marketing in 2009.

Who's Who in Digital Shopper Marketing

Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.

Six industry insiders discuss the current state of voice commerce, how brands are already playing in this space, and what we can expect going forward.

As brands and retailers work to elevate the in-store experience, marketers must raise the bar for the future.

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