Sony Pictures 'Escape Room'
The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite. Consumers could unlock clues in different rooms to win a trip to Los Angeles as well as a chance at $1 million. Sony worked with digital agencies Stradella Road and Pretty Big Monster, and VR/AR platform OmniVirt.