Sony Pictures 'Escape Room'

Press enter to search
Close search
Open Menu

Sony Pictures 'Escape Room'

By Dan Ochwat - 03/22/2019

The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite. Consumers could unlock clues in different rooms to win a trip to Los Angeles as well as a chance at $1 million. Sony worked with digital agencies Stradella Road and Pretty Big Monster, and VR/AR platform OmniVirt.