Solution Provider News: September 2016

IRI Reaches Deal with Kroger IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services. “In everything we do and every decision we make, we put our customers first. Our relationship with IRI is another step in this direction,” said Mike Donnelly, Kroger’s executive vice president of merchandising, in a media release. “We believe IRI has the best tools and technology to allow both Kroger and our suppliers to access better market insights, helping us create even better experiences for every customer.” Market measurement services provide Kroger and its supplier partners a common view of their business performance compared to the rest of the market. IRI’s data management platform, IRI Liquid Data, will help both Kroger and its suppliers collaborate more easily and make better decisions to benefit customers.Epsilon Named Agency of RecordEpsilon, Irving, Texas, has been named agency of record for Walnut Creek, California-based Del Monte Foods after a five-month competitive review process. Under the terms of the new agreement, Epsilon will develop an overarching multichannel creative campaign and communications plan, which will be extended across the manufacturer’s College Inn products as well as Del Monte plastic fruit cup and vegetable products. Epsilon will also oversee traditional advertising, shopper marketing and digital marketing.MCordis Launches Training CoursesMCordis, San Francisco, recently launched a portal for online mobile marketing training courses. The first available course will be “An Introduction to Native Apps,” sponsored by Atlanta app development company stable|kernel. The native apps course began Aug. 1 and will be available free of charge to qualifying users for a limited time. Details are available at mCordis.com.Whole Foods Selects NielsenNielsen, New York, was selected to be Austin, Texas-based Whole Foods Market’s primary U.S. analytics provider for point-of-sale data, consumer insights and industry metrics. According to a media release from Nielsen, the partners are working to “collaboratively create a customized natural and organic product hierarchy that will provide a comprehensive view of Whole Foods Market’s product categories, including ingredient level attributes.” In addition to developing the customized hierarchy, Nielsen will provide measurement and marketing analytics for all U.S. Whole Foods Market stores.Fandango Signs with 3TL TechnologiesVancouver-based 3TL Technologies Corp. has entered into a multiyear agreement with Fandango Rewards, the business-to-business sales and marketing unit of Los Angeles-based Fandango, to license its 3 Tier Logic Platform3 technology for use in Fandango Rewards consumer promotion programs throughout the U.S. Fandango Rewards will use multiple features of Platform3 including receipt scanning and validation, data capture and analytics, and proof-of-purchase tracking.Personnel AppointmentsThe Integer Group, Lakewood, ColoradoThe agency named Todd Brandes senior vice president, integrated commerce, and promoted Terry Logan and Ben Kennedy. Brandes joins the agency from DigitasLBi, where he served as SVP, group account director. Logan was promoted to VP, head of venture & experience design, for the Retail Arts Lab. Kennedy was promoted to VP, market development & digital ventures.Clarity Coverdale Fury, MinneapolisJim Landry joins the agency as executive creative director. He succeeds agency co-founder and executive creative director Jac Coverdale, who will retire in 2017.Digimarc, Beaverton, OregonMatthew Okin joins the company as packaging design director. Prior to joining Digimarc, he served as an independent consultant and before his work as a consultant he served as Unilever’s first global brand design director.Send your solution provider news – new projects and programs with brands and retailers – to Cyndi Loza at cloza@p2pi.org.

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