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Social Media

A collection of news, articles and other featured content about Social Media.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for Grocery Pickup showcases the ease, speed and convenience of the service.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Kellogg Co. ran a pair of recent social campaigns. First, a “Holiday Baking Challenge” asked consumers at home to enter a creative holiday dessert that highlights a Kellogg’s cereal product.

Facebook launched a 3-D photo feature, giving viewers a chance to see photos with 3-D-like depth. A user can pan, tilt and scroll through a photo, giving it a bit of motion or activity. The photos become truly 3-D when viewed through virtual reality tech.

Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of femininity.

Jagermeister turned to Snapchat and the AR Snapchat lens for its annual Halloween push. The liquor brand has a history of creepy imagery and ads that fit nicely for the season and reportedly loves Snapchat, spending more than $100,000 on ads for the network.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

Target is exclusively stocking a doll and bilingual English and Spanish storybook created by former Procter & Gamble executive Leslie Guzman. 

Pinterest made two announcements that effectively widen its service.

Arielle Charnas, fashion Instagram influencer and writer of an online style blog called Something Navy, has been elevated to headline her own exclusive brand at Nordstrom called Something Navy.

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