Built to demonstrate the company’s AI-based, overhead camera system as a means to power an autonomous shopping experience, Standard Cognition opened the first cashierless store in its hometown of San Francisco in September.
Amazon unveiled a new discovery feature for buying home products on the mobile phone or tablet called Amazon Scout. The visual tool is almost like a board of items and is similar to a tool that apps such as Stitch Fix employ for users to rate items with a thumbs up or down.
San Francisco-based Float Hybrid, a digital agency that brings innovative digital experiences to retail, announced a new tool called Float IQ, a software that asks shoppers or store staff questions in a quiz-like fashion to personalize and recommend products.
Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.
Google unveiled new display ads in time for the holiday shopping season, per a recent Google Ads blog post. The post says that nearly two-thirds of shoppers rely on video for inspirational gift ideas, with 90% of them pointing to videos on YouTube.
Apple has acquired location-based mobile app Shazam. The music app gives users the ability to identify the artists and songs playing near them. Apple says the app has more than 1 billion downloads, and the company will now offer Shazam ad-free.
Dunkin’ Donuts has integrated into Amazon’s Alexa the feature within its mobile app that enables consumers to order coffee, sandwiches and food over the phone to have it ready for pickup at a nearby location.
A new mobile app called Yabeee (note that it’s similar to eBay in reverse) from New York-based Yabeee has entered the market to aid shoppers with building out shopping lists and keeping track of inventory at home. It offers a way to find the best price available for products online.
Lingerie company Natori tapped 14 influencers to be part of its #MyNatori social campaign, a national effort that also includes digital ads and outdoor materials at bus stops and on top of taxis in New York.
Augmented reality company 8th Wall launched 8th Wall Web, a solution that brings the AR experience to a mobile-optimized web browser and removes the need for consumers to download a specified app to get content or to scan a physical image marker like a QR code on a package to access content.
Helping brands create more engaging mobile videos, Facebook launched its Video Creation Kit, a series of four templates through which brands can use existing materials for a quick and easy way to build out a brand-forward mobile video.
Accuweather is integrating Foursquare’s Pilgrim SDK into its app to provide Accuweather users with information about businesses and the weather around them. The Pilgrim SDK provides information on more than 105 million venues worldwide via the Foursquare Places database.
Wegmans Food Markets is the first retailer to join the Aira Supermarket Network, a platform from Aira, San Diego. The latter is a startup that has developed the Aira iOS mobile app to assist blind or visually impaired shoppers to walk and shop inside a retail store.
Meredith Corp.’s Allrecipes social-sharing recipe platform and app announced it will be working with Tito’s Handmade Vodka to create an artificial intelligence-powered virtual bartender chatbot that recommended drinks and drink recipes to pair with meals.
Children’s clothier Gymboree has unveiled a new mobile app called “Made You Smile” as part of a larger brand refresh that was timed for the back-to-school season. The app includes an augmented reality feature in which the graphics on a new line of graphic tees for boys and girls shoot out to life.
Brands are experimenting with augmented reality ads from Facebook that appear in a user’s news feed. Sephora ran an ad that engaged Facebook users to tap and try on makeup looks, and those playing with the AR overlays of lipstick shades or mascaras could click to buy products.