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A collection of featured content from So-Lo-Mo Central.

The Office Depot Christmas campaign “Elf Yourself” returned in 2018 with a new augmented reality feature inside the Elf Yourself mobile app, and it also leveraged Facebook’s AR function for mobile.

Budweiser launched a December-long sweepstakes for consumers in Massachusetts who purchase through Drizly, the beer, wine and liquor delivery mobile app and desktop site. The sweepstakes was like an advent calendar of prizes.

Newell Brands’ Krazy Glue got fans involved in a fun challenge that pitted “The World’s Strongest Man” against the strength of Krazy Glue.

Mobile and e-commerce sneaker marketplace GOAT launched an innovative AR-powered campaign and sweepstakes for Black Friday. GOAT app users automatically received 100 tickets to go into a Black Friday drawing for free shoes, up to $10,000 in credit to shop with on GOAT and other prizes.

New York-based Spent and its free shopping mobile app of the same name aims to reward shoppers with cash back on everyday purchases.

Foot Locker leveraged AR in its mobile app to run a scavenger hunt around the start of the NBA season that rewards shoppers with a first chance at exclusive buys.

Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.

Location data and mobile marketer Reveal Mobile, Raleigh, North Carolina, launched a new ad-targeting platform that enables retailers and agencies to target shoppers with ads over networks like Snapchat, Twitter, Instagram and other digital outlets.

In support of the theatrical release of “Spider-Man: Into the Spider-Verse,” Sony Pictures rolled out a web-based AR experience at IntotheSpiderVerse-AR.com, where smartphone users visited the site to experience an AR overlay that turned them into a version of Spidey to share.

Kellogg Co. ran a pair of recent social campaigns. First, a “Holiday Baking Challenge” asked consumers at home to enter a creative holiday dessert that highlights a Kellogg’s cereal product.

For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.

Media brand Buzzfeed, maker of the popular Tasty recipe videos that have an accompanying line of cookware products, is launching retail products tied to its Goodful lifestyle channel, which runs videos on wellness and lifestyle, as well as news items.

Facebook launched a 3-D photo feature, giving viewers a chance to see photos with 3-D-like depth. A user can pan, tilt and scroll through a photo, giving it a bit of motion or activity. The photos become truly 3-D when viewed through virtual reality tech.

Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of femininity.

Mobile company inMarket, Venice, California, introduced a new suite of location-based display ads under a lineup called “Interactive Moments.” Brands running ads across inMarket’s network of apps can access these new ways of engaging consumers.

A new mobile app called Flashfood from the Toronto-based company of the same name aims to help shoppers buy foods that are close to expiring at big discounts. The app hopes to lessen food waste and save its mobile members money.

Jagermeister turned to Snapchat and the AR Snapchat lens for its annual Halloween push. The liquor brand has a history of creepy imagery and ads that fit nicely for the season and reportedly loves Snapchat, spending more than $100,000 on ads for the network.

New York-based Verve, a company that enables brand clients to use its platform to develop location-based programmatic video and ad programs for mobile, is integrating into New York-based Yext and its directory of apps.

Built to demonstrate the company’s AI-based, overhead camera system as a means to power an autonomous shopping experience, Standard Cognition opened the first cashierless store in its hometown of San Francisco in September.

Pinterest made two announcements that effectively widen its service.

Amazon unveiled a new discovery feature for buying home products on the mobile phone or tablet called Amazon Scout. The visual tool is almost like a board of items and is similar to a tool that apps such as Stitch Fix employ for users to rate items with a thumbs up or down.

San Francisco-based Float Hybrid, a digital agency that brings innovative digital experiences to retail, announced a new tool called Float IQ, a software that asks shoppers or store staff questions in a quiz-like fashion to personalize and recommend products.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Arielle Charnas, fashion Instagram influencer and writer of an online style blog called Something Navy, has been elevated to headline her own exclusive brand at Nordstrom called Something Navy.

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