To drive traffic to stores, Austin, Texas-based RetailMeNot launched “In-Store Cash Back Offers,” which are available only to users inside the RetailMeNot app. For more than a year, desktop users or mobile users could save money, earning cash back on purchases online at more than 230 retailers.
Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.
Pizza Hut kicked off its new sponsorship of the NFL with a social campaign starring Pittsburgh Steeler JuJu Smith-Schuster, who appears in a YouTube spot performing his “Doorbell Dance” and various celebratory “touchdown” dances in the living room for when the pizza arrives.
Reviews and discovery platform Influenster, New York, has launched ReviewSource, a tool that enables brands and retailers to automatically sync the organic, user-generated reviews from the platform into software providers the brands or retailers are using, such as PowerReviews and Bazaarvoice.
CVS/pharmacy is eliminating post-production tricks and changes to its beauty advertising. In fact, ads will be watermarked with a “CVS Beauty Mark,” a logo that says “Beauty Unaltered” – a signifier that the photo went untouched.
Snap Inc. revamped its Spectacles line of Snapchatting sunglasses with new looks and improved technology, making them smaller and water-resistant. Users wearing the $150 glasses press a button at the top corner of the eyewear to video their worlds and moments.
Ahold Delhaize has partnered with the Innovation Center for Artificial Intelligence (ICAI) in the Netherlands, part of the University of Amsterdam, to put seven PhDs into a lab (called AIRLab) to research the power of algorithms to improve the store experience and supply chain.
Walmart announced on its blog that more than 350 of its stores would be offering a new way to pay in the Garden Center. Department staff, accessorized in a specialized sash, will be armed with a mobile scanner that they call the “Check Out With Me” mobile device.
After launching Instagram Shopping in the U.S. last year, Instagram is extending its shopping tags to be used by brands and retailers in Australia, Brazil, Canada, France, Germany, Italy, Spain and the United Kingdom.
IKEA created a series of three YouTube ads that mimic a quirky and colorful game show called “Matchers Keepers” that tests the furniture compatibility between two flatmates using the retailer’s new AR-enabled mobile app.
Per a recent blog post on its company website, Pinterest is expanding its Shopping Ads from testing with “a couple dozen retailers” to “hundreds of businesses.” The feature enables visuals in a pin on a brand or retailer’s page to be tagged and clicked on, directing a user to buy online.