For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms.
Facebook launched a 3-D photo feature, giving viewers a chance to see photos with 3-D-like depth. A user can pan, tilt and scroll through a photo, giving it a bit of motion or activity. The photos become truly 3-D when viewed through virtual reality tech.
Media brand Buzzfeed, maker of the popular Tasty recipe videos that have an accompanying line of cookware products, is launching retail products tied to its Goodful lifestyle channel, which runs videos on wellness and lifestyle, as well as news items.
Mobile company inMarket, Venice, California, introduced a new suite of location-based display ads under a lineup called “Interactive Moments.” Brands running ads across inMarket’s network of apps can access these new ways of engaging consumers.
New York-based Verve, a company that enables brand clients to use its platform to develop location-based programmatic video and ad programs for mobile, is integrating into New York-based Yext and its directory of apps.
Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of femininity.
Jagermeister turned to Snapchat and the AR Snapchat lens for its annual Halloween push. The liquor brand has a history of creepy imagery and ads that fit nicely for the season and reportedly loves Snapchat, spending more than $100,000 on ads for the network.
A new mobile app called Flashfood from the Toronto-based company of the same name aims to help shoppers buy foods that are close to expiring at big discounts. The app hopes to lessen food waste and save its mobile members money.
Built to demonstrate the company’s AI-based, overhead camera system as a means to power an autonomous shopping experience, Standard Cognition opened the first cashierless store in its hometown of San Francisco in September.
Amazon unveiled a new discovery feature for buying home products on the mobile phone or tablet called Amazon Scout. The visual tool is almost like a board of items and is similar to a tool that apps such as Stitch Fix employ for users to rate items with a thumbs up or down.