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KFC Corp. launched a virtual reality training game for its staff that mimics a frightening virtual escape room. The player can’t leave until performing the steps in cooking a tasty fried chicken. Designed to be played inside an Oculus Rift headset, KFC is using it more as a fun support tool.

In step with Facebook’s announcement that it is entering the arena of original, streaming programming with Facebook Watch, the company says it will give brands the opportunity to run “in-stream ads” – ads that appear within a program, as opposed to running before content plays or within a user’s fe

Google announced a partnership with Walmart that enables shoppers using Google Assistant at home to order from Walmart using voice activation.

Mattel is very active over social media and YouTube with its Hot Wheels brand, and the company plans to build out that work further by partnering with Fullscreen Media, Los Angeles, an agency and content producer of videos that focuses on youth-driven entertainment.

YouTube announced on its blog a new way to share videos with friends inside the YouTube app that includes a chat feature with the ability to build out a whole conversation around the video, even allowing for more videos to be shared within that conversation.

Tech firm and digital agency Float Hybrid, San Francisco, teamed with mobile commerce company Tapin2, Pasadena, California, and Anheuser-Busch to launch in-seat delivery service at the minor-league baseball stadium for the Scranton/Wilkes-Barre RailRiders.

The MoviePass subscription service has been around the last few years but is revamping under a new majority investor, Helios and Matheson Analytics Inc. (HMNY), New York, a company that focuses on data and artificial intelligence platforms.

At midnight, on Sept. 1, Toys “R” Us opened its doors for an event centered on the release of new toys for “Star Wars: The Last Jedi,” while also giving shoppers free giveaways like T-shirts and posters.

Memphis-based Fred’s has more than 600 locations but for the first time is rolling out a digital coupon program and mobile app.

Taco Bell has partnered with Lyft to unveil and test “Taco Mode,” a Lyft in-app feature that brings riders to a Taco Bell for their late-night cravings.

Ibotta, Denver, boosted its list of mobile partners within its mobile marketplace to more than 20.

Babies "R" Us has launched a campaign called "Be Prepared-ish" that embraces the faults and challenges of new parents, while aiming that cheekiness at Millennial moms.

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