Coca-Cola Co.’s Vitaminwater wants to know if consumers can stay off their phones for an entire year. It will award one strong soul $100,000 to do so, a subversive idea for a social campaign – but an excellent one at that.
In support of a new perfume called Women, Calvin Klein launched a powerful #IAmWomen social campaign with celebrities Saoirse Ronan and Lupita Nyong’o talking about women that inspire them, such as Sissy Spacek, Nina Simone, Eartha Kitt and Katherine Hepburn.
Perfect Corp., New York, maker of the YouCam Makeup app that enables consumers to try on virtual makeup, ran an eight-page, native content advertisement in Cosmopolitan that let readers look through styles from Juicy Couture cosmetics.
Instagram spruced up how users use its direct messaging feature, allowing them to now add GIFs to messages. Users can click a GIF button in the bar shown when composing a message, and it takes the user to a host of videos powered by the GIPHY website.
For the second year, Twitter launched a #BrandBowl in connection with the Super Bowl. The activity is in recognition of the ads and brands that generate the most talk, retweets and reaction during the Super Bowl.
What’sInStore is the name of a new deal-scouting mobile app and website platform based out of London that focuses on giving users the ability to track items they want deals on and get offers delivered to their email or via the app as soon as they appear.
Square Roots, an urban farming company in Brooklyn, New York, is taking packaging of its produce (basil, sage, chives, mint, lettuce) and placing QR codes on it so consumers can scan to learn where it came from, how it was grown, and by whom.
For the first initiative to go live from the partnership between Starbucks and Alibaba, the coffee chain opened a virtual Starbucks store in China, enabling consumers to complete one-touch orders inside the Starbucks mobile app as well as Alibaba’s suite of apps and tools.
Budweiser launched a December-long sweepstakes for consumers in Massachusetts who purchase through Drizly, the beer, wine and liquor delivery mobile app and desktop site. The sweepstakes was like an advent calendar of prizes.