After launching Instagram Shopping in the U.S. last year, Instagram is extending its shopping tags to be used by brands and retailers in Australia, Brazil, Canada, France, Germany, Italy, Spain and the United Kingdom.
IKEA created a series of three YouTube ads that mimic a quirky and colorful game show called “Matchers Keepers” that tests the furniture compatibility between two flatmates using the retailer’s new AR-enabled mobile app.
Per a recent blog post on its company website, Pinterest is expanding its Shopping Ads from testing with “a couple dozen retailers” to “hundreds of businesses.” The feature enables visuals in a pin on a brand or retailer’s page to be tagged and clicked on, directing a user to buy online.
Digital engagement company Urban Airship, Portland, Oregon, has rolled out a way for brands and retailers to install automated messaging inside their apps. The automated engine responds based on the customer’s behavior in-app as well as some automation logic included in the app.
Fract, a geospatial artificial intelligence platform that aids retailers by providing data points that can help predict and optimize store patterns, has partnered with a startup inside GE called Current.
Swedish company Adverty has launched a programmatic AR and VR platform that puts native ad experiences into VR and AR apps. The company counts Coca-Cola and Rovio Entertainment, maker of the Angry Birds game, as advertisers. Rovio placed Angry Birds ads into a game from Hatrabbit Entertainment.
Just a little over a year old, location-based app SkoutDeals, Austin, Texas, is helping retailers drive shoppers to its physical stores to buy items and save at a minimum 25% off on a product, per the rules of the app. Retailers can’t host a product unless a deal is 25% off or more.
SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.
During the NBA’s All-Star Weekend in February, Nike threw an exclusive party at a location in Los Angeles. Attendees were given a Snapcode to scan from within the Snapchat mobile app that allowed purchase of a limited, early release of its Jordan III Tinker shoe.