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A collection of featured content from So-Lo-Mo Central.

Tech-forward hardware retailer Lowe’s is teaming with Apple to test out Business Chat, a new feature from Apple that gives consumers a direct number to text to for any concerns, schedule delivery information or product-finding questions.

Announced on the Store No 8 blog, Walmart’s adventurous incubator has purchased Spatialand, Venice, California, a VR company that will focus on how VR can move retail as opposed to just gaming and entertainment.

Viant Technology, Irvine, California, and its provider of location data, Factual, Los Angeles, announced improvements to Viant’s retail platform that will deliver data on who is walking store floors.

Perhaps the best Super Bowl ad this year should go to Kind LLC and it’s YouTube-only video that had more than 2,235,000 views a day after the big game.

The Mars Agency, New York, has rolled out an Alexa skill for a liquor store that helps shoppers while they’re in the aisle as opposed to at home. The global agency rolled out the skill using its “Smart Aisle” technology for Bottlerocket Wine & Spirit in New York City.

PepsiCo’s Gatorade began experimenting with livestreaming on Twitter in January with a series called #TheDebut that streamed high school basketball games featuring top prospects. The brand streamed games into the end of February.

A pair of AR and AI-powered smart glasses is aiding retail staff to more efficiently stock and manage retail shelves.

Kroger’s “Scan, Bag, Go” program – which began as a handheld scanner that shoppers use while shopping and then check out at a special self-checkout machine – is headed to 400 more stores under various Kroger banners across the country, and it will now incorporate the mobile phone.

Amazon finally opened its first Amazon Go location in Seattle to the public after more than a year of piloting the cashier-less store. Shoppers with the Amazon Go app on their phones open it and scan the code at the turnstile to enter the store, put the phone away and shop.

Code Eight, a Walmart subsidiary run by Rent the Runway co-founder Jennifer Fleiss and part of Walmart’s startup incubator titled Store No 8, is reportedly testing a service for New Yorkers to receive personalized products to buy over text message.

Austin, Texas-based eyeQ unveiled a mini, battery-powered device to sit on a shelf or on a display and record shopper analytics such as foot traffic, dwell time, distance and more.

Having fun with the darkest day of the year, Dunkin’ Donuts ran a social campaign called #DunkinDarker on Dec. 21, day of the winter solstice, that included the brand’s first animated Snapchat filter, which created a wintry night scene.

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