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So-Lo-Mo Central

A collection of featured content from So-Lo-Mo Central.

Meredith Corp.’s Allrecipes social-sharing recipe platform and app announced it will be working with Tito’s Handmade Vodka to create an artificial intelligence-powered virtual bartender chatbot that recommended drinks and drink recipes to pair with meals.

Brands are experimenting with augmented reality ads from Facebook that appear in a user’s news feed. Sephora ran an ad that engaged Facebook users to tap and try on makeup looks, and those playing with the AR overlays of lipstick shades or mascaras could click to buy products.

Children’s clothier Gymboree has unveiled a new mobile app called “Made You Smile” as part of a larger brand refresh that was timed for the back-to-school season. The app includes an augmented reality feature in which the graphics on a new line of graphic tees for boys and girls shoot out to life.

For its back-to-school campaign, Gap Inc.’s Old Navy worked with Culver City, California-based Omaze, a platform that focuses on giving to causes. People on Omaze donate but also enter sweepstakes.

Joining Adidas and other brands that use Snapchat’s augmented reality ads, Domino’s launched a campaign that gave Snapchat users the opportunity to access a Domino’s lens (a sunglasses overlay that reflected images of pizzas).

Nike has opened a new experimental store called Nike Live in the West Hollywood neighborhood of Los Angeles that caters to local users of the NikePlus app.

Tommy Hilfiger has created a line of smart clothes that connect to the brand’s Tommy Jeans Xplore app and reward wearers and users with points that can be traded in for gift cards and other special merchandise.

Following a trend of kids and pre-teens making their own slime at home and posting on social channels, Newell Brands’ Elmer’s launched a contest to reward kids for their messy and sticky creativity.

The new LayerCake app from a Chicago-based company of the same name is giving retailers and real estate developers a way to review potential locations nationwide. The iOS-enabled app shows a site’s blueprints, location photos, co-tenancy and other information related to a site.

San Clemente, Calif. — A small brand that got out in front of a growing sock category – in which consumers express themselves through bold colors and personality via the accessory – is out in front of mobile, self-checkout in its standalone, retail locations.

Leveraging some truly incredible print technology from UK-based Novalia, Pizza Hut has introduced a playable DJ pizza box called Pizza Hut DJ Decks.

Eight O’Clock Coffee introduced a digital escape room, augmented reality game that awarded eight people free groceries for a year (the contest defined that as giving each winner $8,000).

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