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A collection of featured content from So-Lo-Mo Central.

A new omnichannel mission is underway at DSW that the shoe warehouse is calling “music for your feet.”

Los Angeles-based grocer Ralphs, a subsidiary of Kroger with 191 stores, announced that it is partnering with Instacart in 38 Southern California stores, including in San Diego, Los Angeles and Pasadena. The on-demand delivery service with Instacart is a second way Ralphs is now using delivery.

Aldi teamed with PayPal’s Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America. Venmo created a custom emoji – a “Turkey Hand Friendsgiving” emoji – to share with messages when sharing money.

Guitar manufacturer Taylor Guitars created a “video” destination on its TaylorGuitars.com website, giving shoppers a range of videos that educate visitors on how to play as well as what guitars to buy by providing information on price, style and the different features.

JCPenney launched a holiday campaign with five television spots highlighting non-actors discussing what they paid for gifts last year and being challenged to beat that number at JCPenney stores.

In another example of Amazon teaming up with brick-and-mortar, the online behemoth has tapped 7-Eleven and its nearly 8,000 stores as a servicer of Amazon Cash. It’s a new way for shoppers who don’t like to use a credit card online (but trust a physical store) to pay when buying on Amazon.com.

Swedish indoor positioning company Senion recently installed its StepInside IPS platform into one of the largest malls in the world in Dubai and now adds Mall of America (Bloomington, Minnesota) to its list of clients.

Quick-service restaurant Fazoli’s has launched its first loyalty-based mobile app, enabling users to earn points that translate into discounts on future orders. The app also carries features for users to make pickup orders and pay.

Twitter has officially opened up its character length to 280 characters for all users, giving brands a bit more space in organic Tweets from their brand pages. Twitter will soon expand that length into Promoted Tweets as well.

Lowe’s launched two new mobile apps for the iPhone that use Apple’s ARKit augmented reality technology. The first app is called “Measured” and uses the phone’s camera (at least an iPhone 6 or newer) to overlay an actual measurement of the object in view.

As part of Facebook’s newly bolstered “Custom Audiences” feature for targeting ads to users, a new option is being included that helps retailers and brands target ads to users who have visited a retailer’s physical store in the last 30 days.

Morinaga America, maker of Hi-Chew candies, launched a social Halloween campaign that leveraged Twitter, Facebook and Instagram.

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