Snapchat Visual Shopping Tool

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Snapchat Visual Shopping Tool

By Dan Ochwat - 11/27/2018

In late September, Snapchat announced a visual shopping tool in testing that enables Snapchat users to buy items on Amazon using a smartphone’s camera while in Snapchat. The Snapchatter aims the camera at a product’s bar code or a item itself (like a tennis shoe), and if it’s recognized, an informational card pops up showing that item on Amazon with a link to buy through the Amazon app on the user’s phone or through a mobile-optimized window. Visual search and shopping has been available in other formats like Pinterest, but this development is between Snapchat and Amazon exclusively.