Snapchat App

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Snapchat App

By Dan Ochwat - 01/25/2018

Snap Inc.’s Snapchat recently announced a forthcoming revamp of its app that will split content into two parts – one side being social engagements with friends in a user’s network and the other making up content from publishers, brands, news groups or influencers the user follows. The company shared a YouTube video explaining the change and wrote about it on its company news page. Snap says a complaint of users has been how content is mixed into one feed and that a blurring of content can bring problems such as fake news. The new Snapchat will have a dynamic Friends page where users can order their friends how they want, based on how often they interact with some people. The other page (the right side of the camera) will be curated and personalized content, including Snapchat Stories from publishers that users follow or might be interested in based on their profiles.