Snapchat and Theme Parks

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Snapchat and Theme Parks

By Dan Ochwat - 08/31/2018

Snapchat is bringing its AR experience to theme parks around the world, striking deals with Disney, Universal and Six Flags. Snapchat users located inside the parks can access exclusive lenses at those locations. The different parks rolled out their experiences at staggered times but all were expected to be live in July. At the Universal Studios theme parks, Snapchat users with their location services and filters turned on can access AR images of Minions to add to their photos and memories. At the Disney properties, lenses featuring Mickey and Minnie are possible, or users can don overlays of Mickey ears and Minnie bows. And at Six Flags, Superman-themed lenses are available turning users into caped, coifed superheroes.