For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.
While traveling recently in Minnesota, I had to visit one of Hy-Vee’s newer stores. The chain consists of approximately 250 stores, and the ones in Minneapolis have received high praise for delivering a superior shopping experience.
I don’t know if I have ever felt the energy in a downtown area as I did during a recent trip to Denver. Both Whole Foods and Kroger’s King Soopers have built stores made for the urban environment inside some of the new construction.