Sam's Club Stocks Up with P&G
Sam’s Club tied in to Procter & Gamble’s March brandSaver FSI event across multiple touchpoints.
On samsclub.com, the warehouse club chain highlighted the up to $75 in "Instant Savings" on P&G brands detailed within its member mailer. Valid from Feb. 28 through March 25, the discounts apply to brands including Tide, Dawn, Bounce, Cascade, Olay, Swiffer, Downy, Pampers and Febreze.
A display ad spotlighted the P&G deals, inviting shoppers to “stock up on household essentials and save big." Meanwhile, a carousel ad plugged the overall mailer with a “bring on spring” message.
The mailer also includes a half-page ad introducing P&G's Pampers Pure Protection to the warehouse club chain by dangling $10 off the purchase of any two diapers and/or wipes from the brand.
To round out the effort, stores are distributing samples of Pantene's new foam conditioner via Freeosk kiosks. Pantene is taking advantage of the secondary merchandising opportunity to also stock full bottles of its “sheer volume” shampoo and “moisture renewal” conditioner on the kiosk.
Social media updates from Freeosk supported.