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Sam's Club

A collection of news, articles and other featured content about Sam's Club.

Kellogg Co. is giving Sam’s Club an exclusive launch window for its flagship-brand “Caticorn” cereal before rolling out the limited-edition SKU to other retailers in March.

Sam’s Club in September implemented a chain-wide ban on pallet base wraps as part of a larger strategy to simplify its business.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

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Following parent company Walmart’s lead, Sam’s Club instituted its own “On-Time, In-Full” (OTIF) program to set vendor delivery expectations and evaluate performance.

Sam’s Club is incentivizing digital orders of Procter & Gamble brands placed on for home delivery or Club Pickup, or those made in-club using the Scan & Go app.

​​​​​​​With Halloween parties on the rise as a social occasion, Tyson Foods ran an inspirational recipe campaign to lift sales of its frozen and refrigerated products at Sam’s Club.

Caregivers offer up so much time and energy for the people they’re caring for that it can be overlooked just how stressful shopping for someone in need can be. Kimberly-Clark and the Depend brand call this “care shopping.”

Sam’s Club tied in to Procter & Gamble’s March brandSaver FSI event across multiple touchpoints.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short

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