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A collection of news, articles and other featured content about Sampling.

The supermarket chain is one of the latest retailers to jump on the beauty box trend sweeping the category with the launch of its first curated collection of sample-sized products.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

H-E-B reopened its Bellaire, Texas, market on June 27 after completely redeveloping one of the company’s first H-E-B Pantry locations to turn it into the first multilevel store in the Houston area.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

Unilever tied in to the April 22 observance of Earth Day by spotlighting the benefits of its Seventh Generation SKUs at Target.

When your company's main job is to create and staff consumer-centric, in-store events for two of the world's biggest boxes, consumer insight is your most important department.

Targeting the timeframe between when allergy season ends and when cough, cold and flu season begins, J&J developed a new market for its upper respiratory products with a back-to-college push at Walmart.

Harvest Hill Beverage Co.’s Juicy Juice Splashers is the official partner of the Kidz Bop “Best Time Ever” national concert tour, and Epsilon, Irving, Texas, is leading an experiential marketing campaign for the brand.

Walgreens and Unilever partnered to counter declining deodorant sales at the retailer by making shopping for the category easier.

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