Russell 'Performance Underwear' Pallet Display

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Russell 'Performance Underwear' Pallet Display

By Joe Ricci - 03/02/2017

This fully corrugated pallet from Fruit of the Loom Inc.’s Russell Brands is eye-catching with the briefs on display (the other side had one, too), but the lower sections are a retailer nightmare as well as a potential hazard for shoppers. I witnessed a frazzled store associate trying to bring some semblance of order to the product packages. Russell should have made a better effort to identify sizes on the trays, make the packs stand up and stay in place, and keep them from falling out.

— From 'Ricci at Retail,' published March 2017