Ricci at Retail

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Ricci at Retail

A collection of featured Ricci at Retail reviews.

This clever plastic shelf sign/aisle interrupter promoting Colgate-Palmolive’s Colgate mouthwash does a terrific job of flagging the new Advanced Health product. Consumers are instructed to “shake to activate” the ingredients.

I came across this display from Mars Inc. right before Halloween, although it featured a NASCAR panel since there was a local race in Phoenix that week. The metal and clear plexiglass unit is built to hold a ton of product and last for years.

This club-store pallet unit from Diageo grabbed my attention immediately with its bright orange-red pallet wrap and cut case displays along with a header touting Bulleit’s award-winning bourbon. The wrap also had three drink images and recipes for each to make this an even smarter buy.

This wonderful assortment of artificial Christmas trees in various styles, heights, colors and lighting patterns was a major attraction for shoppers of all ages in this major home center store. The display did a great job of showing shoppers exactly what they could have in their homes.

United Technologies’ Kidde markets various affordable smoke detectors, as shown in this display made up of individual corrugated floorstands. Smoke detectors and alarms have a finite life, so replacing the entire unit often is the best option.

We close a chapter on one of the legends of the past, Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of Shopper Marketing magazine.

Pallet-sized displays often can look sloppy as product sells down and the base area is contacted by mops and shopping carts. This corrugated unit from Bayer is designed to hold selected versions of various One A Day items in easily identified spots.

This corrugated endcap from Bic has a lot going for it. The product load is excellent with several varieties shown (and the store enhanced things further with more trays on the lower shelves). The header is visible from several aisles away and includes pricing channels with set numbers.

As I have confessed previously, I am a gadget guy. I have a strange fascination with tools, devices and things that fill a very specific need. This display from Core Home is basically a series of plastic tubs on a metal “tree” unit with wheels – with an understated header.

What would the back-to-school season be at retail without a school bus display? This huge version from PepsiCo/Frito-Lay is loaded with multi-packs of lunch-box sized snacks such as Doritos and Cheetos. The corrugated unit is solid and nicely decorated, but the height is a little concerning.

I love these products from California Innovations as well as the “total lunch solution” concept. While the display (a basic corrugated pallet unit) does a good job protecting and somewhat displaying the products, there is something basic that bothers me.

School starts early in the U.S. Southwest, but the displays generally stay up well into the school year. Therefore, they need to be both sturdy and easily refillable.

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