Ricci at Retail

Press enter to search
Close search
Open Menu

Ricci at Retail

A collection of featured Ricci at Retail reviews.

This clever plastic shelf sign/aisle interrupter promoting Colgate-Palmolive’s Colgate mouthwash does a terrific job of flagging the new Advanced Health product. Consumers are instructed to “shake to activate” the ingredients.

I came across this display from Mars Inc. right before Halloween, although it featured a NASCAR panel since there was a local race in Phoenix that week. The metal and clear plexiglass unit is built to hold a ton of product and last for years.

This club-store pallet unit from Diageo grabbed my attention immediately with its bright orange-red pallet wrap and cut case displays along with a header touting Bulleit’s award-winning bourbon. The wrap also had three drink images and recipes for each to make this an even smarter buy.

This wonderful assortment of artificial Christmas trees in various styles, heights, colors and lighting patterns was a major attraction for shoppers of all ages in this major home center store. The display did a great job of showing shoppers exactly what they could have in their homes.

United Technologies’ Kidde markets various affordable smoke detectors, as shown in this display made up of individual corrugated floorstands. Smoke detectors and alarms have a finite life, so replacing the entire unit often is the best option.

We close a chapter on one of the legends of the past, Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of Shopper Marketing magazine.

In the middle of February each year, the Valley of the Sun (i.e., the Phoenix market) becomes home to the huddled masses yearning to get warm and watch major-league baseball teams in spring training.

What would the back-to-school season be at retail without a school bus display? This huge version from PepsiCo/Frito-Lay is loaded with multi-packs of lunch-box sized snacks such as Doritos and Cheetos. The corrugated unit is solid and nicely decorated, but the height is a little concerning.

Knowing that crayons are a staple on back-to-school shopping lists every year, Sally Hansen teamed with Crayola to reach girls who are not too far removed from early school days but now want to project an image of sophistication and fun.

L’Oreal USA has produced some of the best cosmetic displays over the years to match its fine line of beauty products. These thermo-formed units continue that tradition – with one graphics twist that I found particularly sharp.

Pallet-sized displays often can look sloppy as product sells down and the base area is contacted by mops and shopping carts. This corrugated unit from Bayer is designed to hold selected versions of various One A Day items in easily identified spots.

Creative Award: Semi-Permanent, 2015 POPAI OMA Awards CompetitionEntrant: InnerWorkings, ChicagoClient: William Grant & Sons, New YorkRicci at Retail says: “I love the display itself and the concept of the ‘lightness’ of the gin, but the copy lines need to be a bit larger and I am concerned abo

Show More