Ricci at Retail

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Ricci at Retail

A collection of featured Ricci at Retail reviews.

As I have confessed previously, I am a gadget guy. I have a strange fascination with tools, devices and things that fill a very specific need. This display from Core Home is basically a series of plastic tubs on a metal “tree” unit with wheels – with an understated header.

Pallet-sized displays often can look sloppy as product sells down and the base area is contacted by mops and shopping carts. This corrugated unit from Bayer is designed to hold selected versions of various One A Day items in easily identified spots.

This corrugated endcap from Bic has a lot going for it. The product load is excellent with several varieties shown (and the store enhanced things further with more trays on the lower shelves). The header is visible from several aisles away and includes pricing channels with set numbers.

What would the back-to-school season be at retail without a school bus display? This huge version from PepsiCo/Frito-Lay is loaded with multi-packs of lunch-box sized snacks such as Doritos and Cheetos. The corrugated unit is solid and nicely decorated, but the height is a little concerning.

I love these products from California Innovations as well as the “total lunch solution” concept. While the display (a basic corrugated pallet unit) does a good job protecting and somewhat displaying the products, there is something basic that bothers me.

School starts early in the U.S. Southwest, but the displays generally stay up well into the school year. Therefore, they need to be both sturdy and easily refillable.

Knowing that crayons are a staple on back-to-school shopping lists every year, Sally Hansen teamed with Crayola to reach girls who are not too far removed from early school days but now want to project an image of sophistication and fun.

When Hallmark Cards subsidiary Crayola introduced a new blue crayon, the brand made it a fun exercise for all by staging a contest to name the color. This endcap unit stocked a variety of items in traditional colors, and it also outlined everything in that basic blue.

What kid wouldn’t be attracted to – and beg mom to buy – these huge crayon replicas, especially when they are filled with a bunch of building blocks that could add hours of fun to the child’s day?

Never one to understate its feature movies, Walt Disney Co. deployed a corrugate and graphics aisle display that dominates everything for 20 feet – in any direction. The imagery is spectacular. You almost expect Belle and the Beast to dance right off the display.

To support the latest “Batman” movie from Warner Bros. and The Lego Group, they created a two-sided version of Batman as the largest Lego you’ve ever seen. This 3-D corrugated wonder owes the store associates credit for doing a fantastic job assembling a complicated unit.

The latest version of the apparently endless “King Kong” saga – from Warner Bros. – features this somewhat “scattered” corrugated version of a display. The image of Kong is fierce and malevolent, the section with the DVDs is fine and the film shots are OK but probably not needed.

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