RetailMeNot 'In-Store Cash Back Offers'
To drive traffic to stores, Austin, Texas-based RetailMeNot launched “In-Store Cash Back Offers,” which are available only to users inside the RetailMeNot app. For more than a year, desktop users or mobile users could save money, earning cash back on purchases online at more than 230 retailers. With this new feature, more than 20 retailers are participating in exclusive, in-store deals for app users in that store. Some of the participating retailers are Home Depot, H&M, Big Lots, Sephora and Pier One Imports.