The Retailer Receptivity Guide 2017
An Index of In-store Tactics Used by Leading Retailers
The Institute’s 2017 “Retailer Receptivity Guide” wall chart reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains.
The guide was originally inserted in the December 2017 issue of Shopper Marketing magazine. This edition of the guide was created by the Institute’s editors and sponsored by Menasha.
A link to the digital version is here: http://www.nxtbook.com/nxtbooks/ptp/sm_retailreceptivity2018/
Download the chart in poster format below.