The Retailer Receptivity Guide 2016
This limited-edition book version of the Institute’s 2016 “Retailer Receptivity” guide reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains.
A wall chart version of this guide was originally inserted in the April 2016 issue of Shopper Marketing Magazine. This edition of the guide was created by the Institute’s editors and sponsored by Great Northern Corp.
A downloadable iPad App version is also being made available through Apple’s iTunes store.