The Retailer Receptivity Guide 2016

Press enter to search
Close search
Open Menu

The Retailer Receptivity Guide 2016

By Institute Staff - 03/21/2016
An Index of In-store Tactics Used by Leading Retailers

This limited-edition book version of the Institute’s 2016 “Retailer Receptivity” guide reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains. 

A wall chart version of this guide was originally inserted in the April 2016 issue of Shopper Marketing Magazine. This edition of the guide was created by the Institute’s editors and sponsored by Great Northern Corp. 

A downloadable iPad App version is also being made available through Apple’s iTunes store.

Browse the interactive Retailer Receptivity Guide 2016.