A collection of news, articles and other featured content about Retailer Campaigns.
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
BJ’s Wholesale Club is one of many retailers that responded to the demise of Toys "R" Us by ramping up its toy offerings this holiday season.
Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.
Aldi is launching a national advertising campaign encouraging consumers to "shop differentli."
Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.
Staples is shining a spotlight on its assortment of printers through a "Fall Printing Event."
Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.
H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.
CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.
CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.
Target staged a "Fun Run" sale last week, leveraging its "Target Run" marketing platform to shine a spotlight on multiple weeklong Cartwheel deals across various categories.
Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.