Research

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Research

A collection of featured Research.

We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.

This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.

Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.

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CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing – and, see our survey results here.

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