RIS News and Tata Consultancy Services (TCS) surveyed 5,000 shoppers on their wants and needs in the age of digital transformation. Download this benchmark research to assess your organization’s strengths, weaknesses and competitive position from the consumer’s perspective.
Be it webrooming or showrooming, Generation Z is on board. And while Baby Boomers use end-to-end mobile shopping very little overall, their usage and trust in it gained year over year, according to the 2016 FutureBuy study from market research and insights firm GfK.
As part of the survey, we had participants rate 10 major retailers on their willingness to collaborate, their business prospects heading into 2016, and their success in building alternative fulfillment models.
Consumer electronics shoppers are deeply confused and unhappy about their path to purchase, according to research released in June 2015 by Dell Inc. That points to an array of opportunities for shopper marketers.