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Research

A collection of featured Research.

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

RIS News and Tata Consultancy Services (TCS) surveyed 5,000 shoppers on their wants and needs in the age of digital transformation. Download this benchmark research to assess your organization’s strengths, weaknesses and competitive position from the consum­er’s perspective.

This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.

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CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.

Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.

From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing – and, see our survey results here.

Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers.

As part of the survey, we had participants rate 10 major retailers on their willingness to collaborate, their business prospects heading into 2016, and their success in building alternative fulfillment models.

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