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RIS News and Tata Consultancy Services (TCS) surveyed 5,000 shoppers on their wants and needs in the age of digital transformation. Download this benchmark research to assess your organization’s strengths, weaknesses and competitive position from the consum­er’s perspective.

This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.

Be it webrooming or showrooming, Generation Z is on board. And while Baby Boomers use end-to-end mobile shopping very little overall, their usage and trust in it gained year over year, according to the 2016 FutureBuy study from market research and insights firm GfK.

From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing – and, see our survey results here.

As part of the survey, we had participants rate 10 major retailers on their willingness to collaborate, their business prospects heading into 2016, and their success in building alternative fulfillment models.

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CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.

According to research conducted earlier this spring by Field Agent, which examined the topline shopper habits of young adults in the lawn and garden aisle, Millenials engage in more green activities than they get credit for.

I never dreamed our retailer receptivity chart could be taken to the next level of analysis, which shows cost and lift per 1,000 shoppers as well as overall ROI.

Consumer electronics shoppers are deeply confused and unhappy about their path to purchase, according to research released in June 2015 by Dell Inc. That points to an array of opportunities for shopper marketers.

Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.

Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers.

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