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Research

A collection of featured Research.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

RIS News and Tata Consultancy Services (TCS) surveyed 5,000 shoppers on their wants and needs in the age of digital transformation. Download this benchmark research to assess your organization’s strengths, weaknesses and competitive position from the consum­er’s perspective.

This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.

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CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.

Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.

Be it webrooming or showrooming, Generation Z is on board. And while Baby Boomers use end-to-end mobile shopping very little overall, their usage and trust in it gained year over year, according to the 2016 FutureBuy study from market research and insights firm GfK.

From pricing, Amazon and e-commerce to organizational education and Millennials, our panel weighs in on important topics related to shopper marketing – and, see our survey results here.

As part of the survey, we had participants rate 10 major retailers on their willingness to collaborate, their business prospects heading into 2016, and their success in building alternative fulfillment models.

Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers.

Consumer electronics shoppers are deeply confused and unhappy about their path to purchase, according to research released in June 2015 by Dell Inc. That points to an array of opportunities for shopper marketers.

In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series.

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