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Research

A collection of featured Research.

Understanding the convenience store shopper is the focus of a 2018 report by loyalty technology company Excentus. The report examines how convenience retailers can stay relevant and establish a competitive advantage.

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.

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CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.

Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

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