Purchase Data Report: How is Grocery Spend Changing across Meal Kits, Discount, Traditional, Specialty, and Delivery?
From emerging discount and online grocery brands, to meal kits and delivery, grocery shoppers have increasingly differing options for at-home dining. Proxy data like surveys are guessing at which trends are sticky and where marketers should push their dollars. But, how is food spend really shifting between the various channels and where should grocers invest their marketing dollars to capture the most share in this changing environment?
Cardlytics, a Purchase Intelligence platform that looks at actual spend across credit, debit, ACH, and bill pay, took a look at traditional, specialty, discount, delivery, and on-demand grocery spend to uncover the trends marketers need to know to increase their bottom line this year and next.
Download the report to learn:
■ Which grocery categories carry the biggest opportunity for gaining market share
■ Most fruitful retention and acquisition periods across category
■ How to increase sales lift and share points by targeting consumers based on real spend and not proxies