Publix Hits the Street
Publix united 15 brands last month for a "Street Cuisine Sale."
In stores, shelf talkers touted deals on eligible brands, including Kraft Heinz Co.'s Heinz, General Mills' Liberte, B&G Foods' Spice Islands and Sargento Foods' flagship, and directed shopper to a campaign microsite. The site hosts food truck-inspired recipes incorporating product from those and other brands including Campbell Soup Co.'s Pepperidge Farm, Kellogg Co.'s Cheez-It and Sahlen Packing Co.'s flagship. A home page carousel ad on publix.com and Sept. 5 and 12 email ads linked to the microsite.
The sale, which ran from Sept. 5-18, was also promoted with radio spots, display ads on Yahoo! and circular features.