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Publix

A collection of news, articles and other featured content about Publix.

Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.

Publix united 15 brands last month for a "Street Cuisine Sale."

Publix focused its back-to-school marketing on products for lunchboxes with promotions spotlighting national brands and private labels.

Publix used a variety of tactics to mark the celebration of "Caribbean American Heritage Month" in June.

Publix is offering deals on more than a dozen brands through a "Greatness in Grilling" sale.

Procter & Gamble and Publix activated their joint sponsorships of the National Football League's Atlanta Falcons, Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars by running a sweepstakes ahead of the April 26-28 NFL Draft.

Coca-Cola Co. and Mondelez International activated their sponsorship of the National Collegiate Athletic Association’s Division I Men’s Basketball Tournament at Publix with a sweepstakes awarding five winners with a trip to the 2019 "Final Four" games in Minneapolis.

Publix caught up with the rest of the industry last month by finally adding a significant digital component to its massive, annual "Viva Italia" sale.

For the third year in a row, Publix made a sweepstakes from National Football League sponsors PepsiCo and Mars Inc. the center of its marketing efforts ahead of the Super Bowl.

Publix is locking in the price of 29 of the most commonly prescribed medications, undercutting regional rival Southeastern Grocers' discount drug program.

With the “Oreo Cookie Balls” recipe campaign, Mondelez repositioned its staple to provide some holiday magic – and it did so at three retailers with three distinct shopper solutions. 

Shopper Marketing recently assembled a virtual roundtable to dive deeper into the current state of digital coupons. While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences.

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