Private Label

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Private Label

A collection of news, articles and other featured content about Private Label.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Just ahead of the holidays, Albertsons Cos. expanded its newest private label, Signature Reserve, to more categories to help build credability for SKUs from the label as a perfect holiday gift.

Target is adding customizable stockings, sacks, ornaments and gift wrap under seasonal private label Wondershop to its holiday assortment this year.

Kroger has penned deals with Nuro, Home Chef, Ocado and Alibaba in the past year with the goal of becoming more available, accessible and relevant to its customers.​​​​​​​

Target has rolled out a new home essentials and personal care private label for the budget-conscious and space-constrained shopper.

Albertsons Cos. chains including Jewel-Osco, Safeway, and Acme drew Halloween shoppers with purchase incentives and exclusive offers this season.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

H-E-B reopened its Bellaire, Texas, market on June 27 after completely redeveloping one of the company’s first H-E-B Pantry locations to turn it into the first multilevel store in the Houston area.

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

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