Price Chopper/Market 32 Selects ItemMaster as Exclusive Enhanced Content Provider
ItemMaster, a product content and data technology leader for the CPG and retail industry, has been selected by Price Chopper and Market 32, a progressive supermarket chain with more than 130 stores in the Northeast, to serve as its enhanced content provider.
The ItemMaster solution known as wellnessMaster will give shoppers of the customer-centric chain the ability to further customize their experience with transparent, correct and consistent product attributes including those related to health and wellness lifestyle factors.
In an effort to increase its focus on personalized service, transparency and shopping by diet, Price Chopper/Market 32 will rely on Chicago-based ItemMaster to provide a complete omnicommerce solution for product information, regardless of whether the shopper is looking at a circular, shopping online or accessing information on their mobile device.
The partnership is vital to accomplishing the brand’s established goals of providing consumers with accurate product data and images across all shopping channels, including national brands, fresh products and its own brand, PICS by Price Chopper.
“At Price Chopper/Market 32, we want our customers to have access to the best product data and images to help them make informed decisions based upon their health and wellness interests,” said Scott Evans, Price Chopper senior vice president of sales and merchandising. “We plan to use the enriched product attributes to fuel consumer guidance programs. ItemMaster has displayed in-house expertise in data-driven solutions, a passion for retail and an ability to handle any product supplement gaps in our assortment.”
Last year, 30 percent of U.S. consumers purchased goods online. With the preference toward e-commerce expected to grow, the challenge for grocers is to expand the availability of their e-offerings to consumers. About 47 percent of U.S. online shoppers rated high-quality product images as the most influential factor when purchasing a specific brand, making mobile apps and a strong social media presence a must.
“Our solution will create a single source of product information, and its accurate data, enhanced product attributes and lifestyle-driven insights will help with Price Chopper/Market 32’s goal for innovation,” ItemMaster CEO and president Dev Ganesan said. “We not only onboard their content quickly and accurately, but our platform breaks down silos of information and we can identify gaps in the product content in order to provide the best possible experience when it comes to information and products that shoppers seek.”