Petco continued to expand its e-commerce offerings this month by rolling out a click-and-collect service.
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Petco is heavily promoting the launch of Colgate-Palmolive's Hill's Bioactive Recipe dog food as part of its new "We Stand Behind Science" marketing platform.
Petco opened its first PetCoach location on Friday, planning to use the concept store to test a variety of tactics that may roll out chainwide.
Petco this year scheduled its annual "Black Friday in July" e-commerce sale to coincide with Amazon's Prime Day.
Petco tied in to the designation of June 8 as "World Oceans Day" by touting its contributions to aquaculture research and conservation efforts.
Daniel Warhaftig, former MillerCoors senior marketing manager – emerging brands, was named Merrick Pet Care director of customer marketing.
Petco is in the midst of a major e-commerce push, rolling out a new subscription service and mobile application.
Petco and Blue Buffalo Co. have added in-store events to their annual "Pet Cancer Awareness Month" campaign.