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Petco

Petco this year scheduled its annual "Black Friday in July" e-commerce sale to coincide with Amazon's Prime Day.

Petco opened its first PetCoach location on Friday, planning to use the concept store to test a variety of tactics that may roll out chainwide.

Daniel Warhaftig, former MillerCoors senior marketing manager – emerging brands, was named Merrick Pet Care director of customer marketing.

Petco tied in to the designation of June 8 as "World Oceans Day" by touting its contributions to aquaculture research and conservation efforts.

Petco is in the midst of a major e-commerce push, rolling out a new subscription service and mobile application.

Petco and Blue Buffalo Co. have added in-store events to their annual "Pet Cancer Awareness Month" campaign.