Petco this year scheduled its annual "Black Friday in July" e-commerce sale to coincide with Amazon's Prime Day.
Petco opened its first PetCoach location on Friday, planning to use the concept store to test a variety of tactics that may roll out chainwide.
Daniel Warhaftig, former MillerCoors senior marketing manager – emerging brands, was named Merrick Pet Care director of customer marketing.
Petco tied in to the designation of June 8 as "World Oceans Day" by touting its contributions to aquaculture research and conservation efforts.
Petco is in the midst of a major e-commerce push, rolling out a new subscription service and mobile application.
Petco and Blue Buffalo Co. have added in-store events to their annual "Pet Cancer Awareness Month" campaign.