Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.
For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative.
Download the complete 2018 winners list today and get inspired by these truly remarkable activations.
The grocery e-commerce landscape fascinates Sara Welch Goucher. There are several layers of complexity in grocery e-commerce that she did not encounter in the world of selling diapers and paper towels.
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.
Michelle Weinrich joined Mars Wrigley in September 2016 as the shopper insights lead for its Walmart business. In July 2017, she took over leading the shopper insights function for Mars Wrigley Confectionery in the U.S.
Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.