Despite a vast array of methodologies and a wide variety of job titles, this elite group of 160-plus marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
In her short tenure at GSK, Carolyne Klug has changed the way the shopper marketing team drives healthcare multi-category growth at Kroger. She joined the company in May 2016 after starting out in sales and spending eight years on the agency side.
A classically trained CPG marketer, Olga Yurovski started her career 19 years ago as an associate brand manager at Procter & Gamble in Ukraine. She then held multiple brand marketing roles in various companies before landing at Conagra Brands in 2007.
You can look at numbers and deduce information. If you hear someone speaking, you get it. But if something is beautiful to look at, it stays with you longer, Joe Davis says. An avid reader, Davis has always been interested in a good story.
Maria Rondon says she’s always wanted to understand consumers and how they shop for their favorite brands. And she can’t think of a better place to do that than at the largest beauty company in the world.