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People / Honors / Awards

A collection of news, articles and other featured content about People / Honors / Awards.

Who's Who in Digital Shopper Marketing

Who's Who in Digital Shopper Marketing 2018

Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.

North American Grand Effie Goes to …

The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Donna Zambo started her career in grocery 30 years ago at Pathmark, working in market research and manually coding customer survey responses.

​​​​​​​Alicia Mosley has held many marketing leadership roles in brand management, innovation and corporate marketing in her career of more than two decades.

Hannah McKee was looking to get back to the U.S. after spending several years working in corporate marketing for Nestle in Santiago, Chile. She gained experience in different functional areas including brand, digital and social and sought a way to broaden her marketing knowledge and skill set.

After spending several years in marketing roles for startups and, most recently, a retail/brand-focused marketing agency in Seattle, Ryan Mallett wanted to switch things up. His goal was to work directly for a brand to challenge himself further in the retail marketing environment.

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.

When Stanton Kawer took on his first role as an account executive at Blue Chip Advertising, he was the agency’s second employee. “I thought I was going to be in creative, but the gentleman who owned the company said, ‘You’ve gotta sell, kid,’” Kawer says.

Partnership and collaboration toward win-win solutions are what motivate Cheryl Hatfield, senior vice president, client leadership, at The Mars Agency, Southfield, Michigan.

What motivates Allison Welker? Happy people doing smart work and delivering results. In her 20-year career, Welker has had the opportunity to work with many such individuals.

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