Submitted by on Mon, 09/25/2017 - 11:09

The sixth edition of the Path to Purchase Glossary includes nearly 800 shopper marketing-related terms and visuals drawn from the ever-evolving disciplines of merchandising, consumer and trade promotion, digital marketing, packaging, e-commerce, P-O-P, advertising, research and store design.

Download the full glossary at the link below. 

Alternate Label
REFERENCE GUIDES