P2PSummit: Hear How Hallmark Unleashed the Power of Joint Business Planning

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P2PSummit: Hear How Hallmark Unleashed the Power of Joint Business Planning

By Patrycja Malinowska - 03/24/2019

Vicki Lehr, vice president of category solutions for Hallmark, and Anne Chambers, chief executive officer of Capre Group, will take the stage in a May 16 session at the Path to Purchase Summit to share how Hallmark amplified the impact of joint business planning with a purposeful, holistic approach involving a new level of integration across companies.

Lehr will reveal how Hallmark adopted a merchant mindset focused on the needs of the shopper and the lessons learned along the way to achieving a transformational retailer partnership that enabled the company to move beyond today’s traditional model, resulting in sustained collaboration, co-investment and accelerated growth.

The Path to Purchase Summit will be held May 15-17 in Fort Lauderdale, FL. For more information, visit the event's website.

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