Trust in manufacturers and their brands has been decreasing while consumers have demanded to know more about their products, and Unilever is responding to this environment by building trust through transparency.
Joel Warady, general manager and chief sales & marketing officer at Mondelez International’s Enjoy Life Foods, will help marketers understand how to capitalize on the growing trend toward “free from” packaged goods in a lively presentation at the Path to Purchase Summit in May.
Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.
Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative.
Download the complete 2018 winners list today and get inspired by these truly remarkable activations.
Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.
As Price Chopper Supermarkets rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything. Evaluating and shifting its approach to shopper marketing is a big part of that process.
To be successful in brick-and-mortar retail, retailers must find ways to meet consumers where they are through tempting engagement, customization and differentiation. So said Leon Nicholas, vice president of retail insights and solutions at WestRock.
Its utility and ability to save people time makes AI appealing for consumers and subsequently for brands as a marketing tool, according to Craig Elston, global chief strategy officer at The Integer Group.
EnsembleIQ has announced the launch of a new webinar series, "2018’s Disruptive Trends in Retail," which offers a thorough look at nine trends radically influencing the purchase decisions of today’s shoppers.
The editors of Shopper Marketing magazine have reviewed the exhibitor roster for the 2018 Path to Purchase Expo and curated a special list of innovations that will be demoed, displayed and available for examination at the show.