P2PI News/Events

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P2PI News/Events

A collection of featured P2PI News.

​​​​​​​The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."

Trust in manufacturers and their brands has been decreasing while consumers have demanded to know more about their products, and Unilever is responding to this environment by building trust through transparency.

At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

Joel Warady, general manager and chief sales & marketing officer at Mondelez International’s Enjoy Life Foods, will help marketers understand how to capitalize on the growing trend toward “free from” packaged goods in a lively presentation at the Path to Purchase Summit in May.

Steve Lafferty, senior director of health and wellness, will detail how brands can work with retailers to offer a better health and wellness experience for shoppers during a May 16 session. 

Smarter Every Day founder Destin Sandlin will take Summit attendees on a fast-paced, whirlwind voyage of discovery during a keynote address.

The Johnson & Johnson executive will discuss how e-commerce has changed the traditional relationship between retailers and consumer goods manufacturers at the May event.

Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”

For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative. Download the complete 2018 winners list today and get inspired by these truly remarkable activations.

Facial recognition technology has already been a powerful tool for security and health care, and it’s on the cusp of making a big splash in consumer marketing.

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

As Price Chopper Supermarkets rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything. Evaluating and shifting its approach to shopper marketing is a big part of that process.

To be successful in brick-and-mortar retail, retailers must find ways to meet consumers where they are through tempting engagement, customization and differentiation. So said Leon Nicholas, vice president of retail insights and solutions at WestRock.

“We identified the Path to Purchase Institute as the media company that had the exact audience we wanted to reach." says a Quotient (Crisp) executive.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Its utility and ability to save people time makes AI appealing for consumers and subsequently for brands as a marketing tool, according to Craig Elston, global chief strategy officer at The Integer Group.

EnsembleIQ has announced the launch of a new webinar series, "2018’s Disruptive Trends in Retail," which offers a thorough look at nine trends radically influencing the purchase decisions of today’s shoppers.

Download the 2019 Shopper Marketing Rate Card.

The editors of Shopper Marketing magazine have reviewed the exhibitor roster for the 2018 Path to Purchase Expo and curated a special list of innovations that will be demoed, displayed and available for examination at the show.

The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2018 Women of Excellence Awards.

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