P2PI News/Events

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P2PI News/Events

A collection of featured P2PI News.

Path to Purchase Leadership University's Shopper Marketing Bootcamp gives brand marketers and agency executives the necessary tools to understand shopper behavior, proven methods for developing effective campaigns and skills to collaborate with customers more efficiently.

The Path to Purchase Institute has announced that Dave Sommer, director, CPG, shopper marketing and e-commerce at Facebook, has been added to the 2018 Path to Purchase Expo (P2PX) agenda.

EnsembleIQ announced that it has purchased substantially all of the media, digital and event assets from New York City-based Lebhar-Friedman.

Should your brand build a direct-to-consumer e-commerce model? During a Path to Purchase Summit presentation in March, Kellogg Co.’s Chris Perry gave those in attendance some advice.

The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.

Brand marketers should focus on building consumer habits instead of customer loyalty as a path to success, urged Fresh Intelligence Research Corp. CEO Corrine Sandler.

Former Target exec says consumers want to buy things they believe in.

According to Mobile Marketing Association CEO Greg Stuart, until recently there was no accurate method for measuring the ROI of mobile or its subcomponents compared to any other media choice a marketer could make.

If you need to get smart quick, Mira Boneva suggests spending some time on P2PI.org. And by the way, you can do it for free on June 19, Path to Purchase Day.

Shopper marketing exists on the cusp between sales and marketing, which puts the discipline in the perfect spot on the organizational chart to pinpoint dysfunction that stems from silos and call it out.

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

Brands need to follow Jerry Seinfeld’s lead and “take a little bit of what you did and make it new again. It’s about how you can reinvent your shopper acumen.”

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