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P2PI News/Events

A collection of featured P2PI News.

We preview a P2PX keynote address scheduled for Oct. 3.

We preview a P2PX keynote address scheduled for Oct. 4.

We preview a P2PX keynote address scheduled for Oct. 4.

We preview a P2PX keynote address scheduled for Oct. 3.

The Path to Purchase Institute announced the launch of a new membership tier specifically designed to support emerging companies and brands.

While sales of honey have declined in the past year, sales for SKUs using honey as a sweetener – such as vitamins and supplements, pet food and processed meat – have grown during the same period.

Path to Purchase Leadership University's Shopper Marketing Bootcamp gives brand marketers and agency executives the necessary tools to understand shopper behavior, proven methods for developing effective campaigns and skills to collaborate with customers more efficiently.

The Path to Purchase Institute has announced that Dave Sommer, director, CPG, shopper marketing and e-commerce at Facebook, has been added to the 2018 Path to Purchase Expo (P2PX) agenda.

EnsembleIQ announced that it has purchased substantially all of the media, digital and event assets from New York City-based Lebhar-Friedman.

Should your brand build a direct-to-consumer e-commerce model? During a Path to Purchase Summit presentation in March, Kellogg Co.’s Chris Perry gave those in attendance some advice.

Former Target exec says consumers want to buy things they believe in.

Brand marketers should focus on building consumer habits instead of customer loyalty as a path to success, urged Fresh Intelligence Research Corp. CEO Corrine Sandler.

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