P2PI News/Events

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P2PI News/Events

A collection of featured P2PI News.

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”

Facial recognition technology has already been a powerful tool for security and health care, and it’s on the cusp of making a big splash in consumer marketing.

For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative. Download the complete 2018 winners list today and get inspired by these truly remarkable activations.

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

As Price Chopper Supermarkets rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything. Evaluating and shifting its approach to shopper marketing is a big part of that process.

To be successful in brick-and-mortar retail, retailers must find ways to meet consumers where they are through tempting engagement, customization and differentiation. So said Leon Nicholas, vice president of retail insights and solutions at WestRock.

“We identified the Path to Purchase Institute as the media company that had the exact audience we wanted to reach." says a Quotient (Crisp) executive.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

EnsembleIQ has announced the launch of a new webinar series, "2018’s Disruptive Trends in Retail," which offers a thorough look at nine trends radically influencing the purchase decisions of today’s shoppers.

Its utility and ability to save people time makes AI appealing for consumers and subsequently for brands as a marketing tool, according to Craig Elston, global chief strategy officer at The Integer Group.

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