According to Mobile Marketing Association CEO Greg Stuart, until recently there was no accurate method for measuring the ROI of mobile or its subcomponents compared to any other media choice a marketer could make.
The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.
Shopper marketing exists on the cusp between sales and marketing, which puts the discipline in the perfect spot on the organizational chart to pinpoint dysfunction that stems from silos and call it out.
While improving your business 5% or 10% per year means you are not failing, you are not succeeding wildly, either. Companies that step outside their collective comfort zone and think big – one could call it “moonshot thinking” – are the ones that disrupt their industries and beat the competition.
To kick off the 2018 Path to Purchase Summit in March, retailers, brands and solution providers gathered to discuss the elephant in the room during a symposium entitled "Succeeding in the Age of Amazon."