Seeking to build on its rapid success as a media publisher, Tasty has turned its sights to the commerce world, unveiling new research to back the effectiveness of its ability to drive consumers to stores and influence their purchase decisions. ... From P2PSummit.
The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives.
The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.
The retail sector never sleeps. Shoppers today not only purchase products 24/7, but also recommend and review them. Brands today can't just be reactive — they must be proactive about exploring their core consumer’s passions, perceptions and concerns to connect with them on a deeper level.