P2PI News

Press enter to search
Close search
Open Menu

P2PI News

A collection of featured P2PI News.

Retail Leader editor-in-chief and brand director Mike Troy spoke with more than a dozen of the presenters, keynote speakers and Shopper Marketing Hall of Fame inductees at the Path to Purchase Summit.

Seeking to build on its rapid success as a media publisher, Tasty has turned its sights to the commerce world, unveiling new research to back the effectiveness of its ability to drive consumers to stores and influence their purchase decisions. ... From P2PSummit.

The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives. 

Leading up to TransparencyIQ on May 15, we had an opportunity to speak with Innit chief operating officer Josh Sigel and learn more about transparency and technology.

As brand loyalty wanes, retailers chase those who are drawn to the next small thing. A P2PSummit report.

During his P2PSummit keynote address, Edelman executive Jamie Kieffer urges brands to own their stories and take a stand.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

Clorox Co.'s Burt’s Bees turned to solutions provider Bazaarvoice to assist in the launch of the company’s first cosmetics line. The two companies presented at the Path to Purchase Summit.

Adam Holyk presented alongside WSL Strategic Retail's Wendy Liebmann during a Path to Purchase Summit keynote address.

Meijer is handling the accelerating pace of change in retail by focusing on three things: customers, convenience and content.

​​​​​​​EnsembleIQ, parent company of the Path to Purchase Institute and Shopper Marketing magazine, has named David Shanker its new chief executive officer.

The retail sector never sleeps. Shoppers today not only purchase products 24/7, but also recommend and review them. Brands today can't just be reactive — they must be proactive about exploring their core consumer’s passions, perceptions and concerns to connect with them on a deeper level.

Show More