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P2PI News

A collection of featured P2PI News.

Should your brand build a direct-to-consumer e-commerce model? During a Path to Purchase Summit presentation in March, Kellogg Co.’s Chris Perry gave those in attendance some advice.

According to Mobile Marketing Association CEO Greg Stuart, until recently there was no accurate method for measuring the ROI of mobile or its subcomponents compared to any other media choice a marketer could make.

Former Target exec says consumers want to buy things they believe in.

Brand marketers should focus on building consumer habits instead of customer loyalty as a path to success, urged Fresh Intelligence Research Corp. CEO Corrine Sandler.

The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.

If you need to get smart quick, Mira Boneva suggests spending some time on P2PI.org. And by the way, you can do it for free on June 19, Path to Purchase Day.

Shopper marketing exists on the cusp between sales and marketing, which puts the discipline in the perfect spot on the organizational chart to pinpoint dysfunction that stems from silos and call it out.

Brands need to follow Jerry Seinfeld’s lead and “take a little bit of what you did and make it new again. It’s about how you can reinvent your shopper acumen.”

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

While improving your business 5% or 10% per year means you are not failing, you are not succeeding wildly, either. Companies that step outside their collective comfort zone and think big – one could call it “moonshot thinking” – are the ones that disrupt their industries and beat the competition.

To kick off the 2018 Path to Purchase Summit in March, retailers, brands and solution providers gathered to discuss the elephant in the room during a symposium entitled "Succeeding in the Age of Amazon."

As brand loyalty wanes, retailers chase those who are drawn to the next small thing. A P2PSummit report.

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