OTC Drugs/Medical

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OTC Drugs/Medical

A collection of news, articles and other featured content about OTC Drugs/Medical.

Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.

Bayer Healthcare earned secondary merchandising space at CVS/pharmacy with an account-specific floorstand supporting its Oct. 14 "Be Your Best Self" FSI event.​​​​​​​

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

CVS/pharmacy sharpened its competitive edge in the pharmacy industry by launching one- to two-day pharmacy and front store-delivery nationwide and expanding same-day delivery to new markets.

Targeting the timeframe between when allergy season ends and when cough, cold and flu season begins, J&J developed a new market for its upper respiratory products with a back-to-college push at Walmart.

Flonase had been a trusted prescription choice, then in February 2015 it was made available over the counter. GlaxoSmithKline faced the challenge of getting trial and its share of a $2 billion category. It reached its goals four months in.

Planning, regular meetings and accountability drove results for a four-supplier digestive health promotion last year at the more than 600 Sam’s Club locations in the U.S.

In my experience, brand reps or store associates typically position the shelf talkers and interrupters.

According to research by GlaxoSmithKline, more than half of the estimated 50 million allergy sufferers in the U.S. do not get the relief they want. 

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